By now, you've probably heard of the new Jay-Z song, "Death of
Autotune," that dropped on New York's Hot 97 on Friday last week. Everyone had an opinion on this song, evidenced by the near monopoly of Twitter discussion on "DOA" that night. (At one point, half of the Top 10 hot topics on Twitter pertained to the new release from the
Roc's finest.)
Before I get any further, I want to make two disclaimers: First, I happen to generally not be bothered by Auto-Tune. True, some use it better than others. Mark J's "Enmity" and
Kanye West's
808s & Heartbreak come to mind as great uses of the technology. (As much as I scratched my head at "808s" last year, I gotta give Mr. West props now. Yeah, I said it.) And you can't deny Cher's "Believe," the godmother of the sound. But exaggerated use of Auto-Tune (it's supposed to be undetectable when used normally) is not worse than any other gimmick co-opted en
masse by rappers and singers, like Snoop
Dogg's "
izzle" speech, which still pops up today.
Second, I've never been a hardcore Jay-Z fan or "
stan." Until recently, my household was like the James
Carville/Mary
Matalin of hip-hop: My husband, a staunch Jay-Z supporter, vs. me, riding for
Nas. (Proud to say my Mr. favors Mr. Jones now.)
With that said, I listened to the song, which was available just about everywhere instantaneously. And? Well, that was basically my reaction: And? As some
Twitterers noted, the next song played on Hot 97 after Jay-
Z's jazzy diatribe on Auto-Tune was... a song using Auto-Tune. Not really shaking up the world.
I'm interested to see if fans and
MCs really heed this call to arms against the great vocal equalizer. Jay-Z has had a reputation for being an all-powerful force in the world of hip-hop for quite some time, even calling himself "Jay-
Hova," a play on Jehovah.
I think more than Auto-Tune, or the criticism of it, what bothered me most about the whole event was how many of the man's fans have bought into the whole
Hov thing. Jay-Z does have talent (though he's been pretty lazy the last few years, IMO), and he's proven himself to be a successful businessman (and business, man), but does that really warrant the amount of rapt attention he
received? Much like
Tedashii called out in several places on
Identity Crisis, this obsessive focus is a form of idolatry.
Do we do this with Christian hip-hop artists? I saw a reminder from someone recently on Twitter (sorry, the name escapes me) encouraging us to avoid this level of artist worship in our own backyards. Unlike the
worshippers at the Church of
Hov, those of us who listen to
CHH have to be careful not to worship at the Church of
Lecrae, or the Church of
Viktory, or anyone else. Yes, there are many, many dope Christ-centered artists, but the message in
CHH, and what we can get out of it to move us ever closer to God, is what's important.
I'm sure we haven't heard the last of this, as Jay-Z does have an upcoming album to promote. If he must make pronouncements, let's hope he chooses other more relevant topics, like the aftereffects of the recession on his inner-city
and suburban fans alike, or the violence in
Darfur, a la Mark J.